- R E D E S I G N -
URBANDADDY HOMEPAGE
R e a s e a R c h
&
P R O J E C T    B R I E F

UrbanDaddy Enterprises is a lifestyle media company, focused on the intersection between hyper-relevant content and digital innovation. UrbanDaddy Enterprises curates editorial content, experiences, shopping, and events across multiple platforms including email, mobile, online and offline. Catering their content to people who desperately seek to consume. They want to dine at the newest X. They want to experience the newest Y.
1. Update the UrbanDaddy homepage to highlife the latest headline article.
2. Display past articles in a format that allows the viewer to scan through them quickly. 
3. Blend advertisements into the layout, but label them as such.
4. Incorporate in a few articles from other Urban Daddy properties.
5. Make it mobile friendly.

W I R E F R A M E

Jumping right into Adobe Illustrator, I quickly put together a lo-fidelity wireframe with symbols from prefabricated UI kits. To display the content I opted to follow the trend of UI Cards. They are compact yet comprehensible and maintain a unified layout across most screen sizes.
M O C K U P S
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